Japan's Cute Characters & Sustainable Tourism - Dr.Debra Occhi Linguistic-Anthropologist

Visitors and new residents to Japan are often surprised to see so many wonderfully cute and bizarre characters in Japan and the characterization of everything from safety announcements to tourism promotion.

Dr.Debra Occhi has been studying the Japan world of characters for many years and shares some of her insights on the historical connections as well as how these characters function in business as well as for the benefit of society.